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Boston Whaler

production of pleasure boats (1958)

Boston Whaler was founded by Richard T. "Dick" Fisher in 1958 as an independent company. In 1969 it was sold to a conglomerate called the CML Group, whose portfolio include brands such as NordicTrack and The Nature Company.

In 1989, amidst financial problems, the CML Group sold Boston Whaler to the Reebok Corporation, where, despite several advertising campaigns and new hull designs, it did relatively poorly, and was sold to Meridian Sports in 1994.

In 1996, after just two years, Brunswick Corporation purchased Boston Whaler for $27.4 million in cash and debt. Combined with Sea Ray, it founded what would become the Brunswick Boat Group, now the largest manufacturer of pleasure boats in the world.
Richard T. "Dick" Fisher graduated from Harvard University in 1936 with a degree in philosophy. He ran a company that produced electrical components, however he had always been interested in building small, lightweight boats out of balsa wood. He designed a rowboat and got the materials to build it, but he never completed it.
The 1950s saw the invention of polyurethane foam, a stiff, lightweight, buoyant material. Fisher imagined it as a replacement for the lightweight balsa pine used in small boat construction, and in 1954 he constructed a small sailing dinghy filled with the foam, with a design similar to the Sunfish. He showed the finished product to his friend, naval architect C. Raymond Hunt. Hunt recognized potential in the process, however he did not feel the design was particularly suited to sailboats. Instead, he created a design based on the Hickman Sea Sled featuring a cathedral hull.
Fisher built a prototype out of Styrofoam and epoxy. "It had two keels," said Fisher, "one inverted V between the runners and an anti-skid, anti-trip chine." Fisher tested the boat all that summer and thought it was “the greatest thing ever”. That fall, Fisher started running the boat in rough weather, and found that the hull displayed issues with handling and cavitation. Under heavy load, and off-plane, the cavity in the middle of the hull forced air into the water, and then back into the prop. Fisher approached Hickman, the original designer of the Sea Sled for a solution. However, Hickman thought his design needed no modifications. Fisher contemplated putting "some stuff on the bottom to move that airy water out of there." He used a method of trial and error, laying fiberglass on the bottom of the hull in the morning and running the boat behind his house when the glass cured. If the design did not work, he would bring it back to his house and start over.
This prototype boat began to have a slight V bottom and the two runners on the sides. Fisher then approached Hunt to examine the design changes. Hunt added his own design changes to the prototype; most notably, a third runner in the center of the hull. Fisher then built a prototype based on this new design to would serve as a plug for the production mold.
Fisher and Hunt then took the boat on sea trials. One of these tests was to run the 13 foot boat from Cohasset, Massachusetts to New Bedford and back, which is roughly 120 miles. During these sea trials, Fisher found another small flaw in the boats design: it was "wetter than hell." "A lot wetter," he said, "than the other boat had been." The reason for this, was ostensibly nine inch sole that was throwing all the spray into the boat. Since the mold was already made, it was modified by adding to the flat center between the three chines, turning it into a V shape. In 1956, this design became the original Boston Whaler 13.
The boat was very stable and had great carrying capacity. These two features, along with great performance and rough weather handling made it very desirable. Also since the Whaler was so light in weight compared to the other boats at the time, it could be propelled by lower horsepower engines."