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Archizoom Associates

design team (1966-1974)

Archizoom Associates is a group formed in 1966 in Florence in 1966 by 4 architects: Andrea Branzi, Gilberto Fixed, Paul Deganello and Massimo Morozzi that operates in the so-called "radical architecture". Archizoom signing a rich set of design projects, clothing, architecture and urban visions on a regional scale.

In 1968 he added the designer Dario and Lucia Bartolini. In 1967, the plan shows "Superarchitecture" in Pistoia in 1968 in Modena and in the same year at the Milan Triennale, directed by Giancarlo De Carlo, designed the "Eclectic Center of Conspiracy."

Their experience begins at the Faculty of Architecture of Florence, when designing many of the problems that characterize their later works, from the mega to the utopian city, to a type design that challenges the conventional taught in the faculty.

It dates from 1969-71 the project "Non-stop-city". The Armchair Safari and in 1969 the chair Superonda, is always the 1969 Mies armchair (produced by Poltronova Agliana) in contrast to the then current theories of functionalism. The group disbanded in 1974.

The analysis of unpublished sketches, studies, projects, models, prototypes and objects shows how, in a very short period of time, have learned how to interpret the Archizoom originals of some of the fundamental issues of international debate.

The group embodies the idea of ​​architecture and design and festive multicolored, defined as "pop", which shows the state of Superarchitecture of 1966, and the subsequent search for other cultural horizons and figurative.

with Superstudio, Archizoom invented "Superarchitecture", endorsing creative processes along the lines of Pop in architectural development and design, exemplified by items like "Superonda" couch (still done by Poltronova), which invites unconventional postures for Its undulating shape.

The "dream beds" and "Gazebo" is the result of "Superarchitecture" transformed into a production system, and for the creation of eclectic objects and kitsch, undertakes the critical destruction of functionalist heritage and the spatial concept of the modern movement Archizoom a system that eventually leads to the discovery of the concept of emptiness and neutral, typical for projects of their last period of activity.

The search culminates in Archizoom "No-Stop-City", one of the most enigmatic and radical visions of the future of the city, without borders, artificially lit and air conditioned. To use and populate No-stop City continues surfaces Archizoom conceived and realized multifunctional furniture and clothing for the inhabitants of the highly artificial environment.

The activity of Archizoom embraces many areas of creativity and design, from design of objects, clothes and furniture design to large scale urban proposals, a heritage that interprets the ideals of a generation that believes in a humanity freed from the constraints architecture, the struggle to assert alternative cultural concepts, hoping for an unconventional lifestyle and total freedom.