competitive analysis of products

In design, the term audit refers to the process by which a product, or the design of a product of a particular market sector, is examined and evaluated against certain criteria. The process is also called a competitive analysis.

The audit consists of three main steps called assessment, policy, and implementation. During the assessment phase, it attempts to provide an assessment of the product only with regard to usability and deliverability criteria, examining the most superficial aspects.

During the policy is called tries to determine the level of compliance with the models and market directives, and laws.

During the call we examine the implementation strategies and promotional channels, distribution and sale.

Some design projects begin with an audit of existing products on the market.