Pininfarina in London
Italian design on show
Dal 22/6/2012 al 15/7/2012
London again caput mundi, the center of creativity and design. But in the city of the Olympics, the International Architecture and Design Showcase and also the Jubilee of Elizabeth there is room for a brand tricolor: Pininfarina, which goes on display at the Italian culture ("Pininfarina in London," from June 22 to July 15).
In a sign of beauty, but not limited to: the words of the chairman Paolo Pininfarina, "the style is to be able to face the challenge of life in the long term, and must be characterized by innovation and simplicity."
It begins already on the threshold of 39 Belgrave Square, with some beauties on wheels of the house: a Ferrari and a Maserati GranTurismo FF, parked up front to be admired. Inside the home, cedar wood models of other strong pieces made in Pininfarina: the Cisitalia, 1947, the Dino of 1967, the Birdcage 75th of 2005 and the Cambrian, the concept car presented in Geneva this year. And since next to the core automotive business becomes ever more important the '' other 'Pininfarina, one that furnishes the life of the twenty-first century, inventing everything from extension table to the bicycle for cardio, then here is a good choice among its 400 projects .
With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality.
If Pininfarina is known worldwide for car design, Pininfarina Extra (specializing in product and interior design, architecture, nautics and aeronautics) expresses its design philosophy in all areas of life where beauty combines with elegance, functionality and comfort.
Founded in 1986 and led by Paolo Pininfarina, Pininfarina Extra is located in Cambiano (Turin).
Information:
Date: Friday, June 22, 2012 - Sunday, July 15, 2012
Opening times: 10am-8pm
Venue: Italian Cultural Institute
Organised by: Italian Cultural Institute
In collaboration with: Pino Pietrolucci and Pininfarina
