Eicma
70 th edition of the International Motorcycle Show
Dal 15/11/2012 al 18/11/2012
The 70 th edition of the International Motorcycle Show, which opens its doors
for the public in Milan November 15, 2012 (13 and 14 will, as usual, the days reserved for press and professionals), begins to draw a first balance.
Despite the crisis has been severely hit the motorcycle sector, companies are aware of the need not to miss what they claim as the most important event of the year. Compared to the first quarter of 2010, the year that marks the overlap with other salons in the area now required is equal to +31%.
Among the registered exhibitors, up to now, 20% are foreigners. The share returns and "firsts" is also 20%. This showing that the location is crucial. Milan is the city that has a European vocation for excellence and is the hub from which radiate out new trends and lifestyles.
"EICMA is proposed as an element that goes beyond the simple concept of window" - said Pierfrancesco Caliari, Director General of Confindustria ANCMA and EICMA - "The essence of our event is the ability to create a strong synergy between the static display, the city and the widest possible audience.
All this because of the path that each year, we set to arrive in November, with a series of projects by the singular character, and all activities that ANCMA Confindustria follows from the institutional. EICMA collects the needs of the market, on the one hand, and forms a bridge for the future other hand. "
To tell the two wheels, in every respect and to satisfy all requests relating to the passion and mobility, are fielding a number of initiatives that provide for the partnerships with leading publishing industry. Besides the confirmation of many established patterns of EICMA, there will be new and unprecedented event never realized before.
